B. The Product founder Brandon Martinez, acquires the first Latino Super Hero comic book series, The Chosen, now in development for children's animated series, movie franchise and video game.
The Chosen was developed by Brandon's father, Jose Martinez, a successful Graphic Designer now struggling with Parkinson's Disease.
"I took on The Chosen because I wanted to make sure that my father gets to see his creation become a reality and give the highly growing Hispanic Demographic what they deserve! It's a dream come true project," says Martinez who has made a name for himself in the Haircare and Beauty business with his successful haircare company, B. The Product.
"With the popularity of comic books that turn into movie projects, the Hispanic market deserves their own set of heroes to face problems and issues in every day Latino life."
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